Saturday, May 03, 2008

Lipstick & Economy

After seeing the subject, i know most of you would be wondering if i have gone nuts. No guys, i havent ...!

A recent study has found out a relationship between lipsticks sale & economy. As per Economic Times, women tend to buy more lipsticks when economy is not doing good and then reason behind the same is that during economic slowdown women are unable to buy the costly tops etc. that they so much desire too and to satiate their desire they end up buying the less costly "lipsticks".

Sounds a little stupid but yes thats a fact. After 9/11 deflated the economy, Lauder - Chairman, Estee Lauder noticed that his company was selling more lipstick than usual. He hypothesized that lipstick purchases are a way to gauge the economy. When it's shaky, he said, sales increase as women boost their mood with inexpensive lipstick purchases instead of $500 slingbacks.

Now that surely is an exciting phenomenon!

Probably some of the females reading this can confirm if Mr. Lauder has got it right :)

1 comment:

Anonymous said...

US lipstick sales should surely be soaring high ..Ain't it ?